The Uber is going to start testing the ads at the top of the car, on the roof. The idea is similar to one that the taxi drivers have been using different parts of the world, and this is the first time that this type of advertising will be installed in the vehicles, the drivers, the partners in the travel app.
- You can allow you to open a complaint against the driver during the trip
- You can return to Colombia to travel through the “rental car”,
At this time, the company will take care of the bureaucratic part of the state, to the placement of the ads will be in the Adomni. In the test, You will pay$ 300 for the driver to set up the equipment, and then the value will be in the$ 100-per-week car ride through the city. The panel is two-sided, and they display the still image for three seconds or so of a video, with the content being altered according to the region in which the vehicle is moving, and the time of day.
“Let’s just say that at one point in the day, a car passes by a neighborhood of Spanish-speaking, then, the advertisement of Mcdonald’s can appear in the Spanish language,” said Jonathan Gudai, chief executive officer of the Adomni.
To get a refund, a driver must have at least a 20-hour-per-week-with-the-display connected to it, which gives it an almost three-hour-per-day, with the car running, and during the seven days of the week.
After the first day of April, drivers will receive a fee for the time that you run the advertising on the roof. The whole of the conversation is to get this agreement started in the first half, last, and only in the United States, and the cities of Atlanta, Dallas, and Phoenix.
In the U.s., You will be more competition in this market is beyond the means that they use the boards for years now: your Lyft has also entered into a partnership which delivers you basically the same type of equipment on the cars, drivers and partners.
Information: Adweek, and Engadget.